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Stroll Achieves New Revenue Milestones in 2011.

Marketing Weekly News April 14, 2012 Stroll, the next-generation education e-commerce platform and marketer of The Pimsleur Approach language learning programs, announced revenue growth for the fiscal year ended December 31, 2011. pimsleurapproachreviewnow.net pimsleur approach review

For the year, Stroll revenues were $40 million, up 135 percent from $17 million in 2010. This continues Stroll’s track record of exponential revenue growth: since its inception in 2002, Stroll has grown revenues at a compounded annual growth rate of over 70 percent.

Dan Roitman, founder and CEO of Stroll, says, “It is exciting that in a tough economic environment, Stroll continues to post eye-popping revenue growth. Clearly, our customers want to improve themselves by learning new languages with The Pimsleur Approach. But it’s more than just having a great product to sell: we are fanatical about deploying advanced analytics to measure effectiveness of our marketing spend, and then optimizing every single marketing dollar to deliver maximum results. It’s working, as evidenced by our expectations for another year of significant growth in 2012.” Stroll is staffing up to meet expected demand and has made over 30 hires in 2012 with a total employee base of 160 in Philadelphia.

Mr. Roitman continued, “Our goal is to be a billion-dollar-plus company by 2020, and to do that we need a strong team up and down the lineup, as well as additional consumer-focused businesses to which we can apply our marketing know-how and expertise. We believe we can be to the educational market what Amazon is to retail.” About Stroll Stroll is a next generation education e-commerce platform company headquartered in Philadelphia. Stroll deploys sophisticated marketing analytics and an advanced e-commerce platform to drive triple-digit growth for the products it owns or licenses. The company’s flagship product, The Pimsleur Approach, is one of the leading audio-based language learning systems, second in the U.S. market to Rosetta Stone. The company has increased its revenue at a compounded annual growth rate of 73% since 2002 and revenue growth in 2011, alone, was 135%. By 2020, Stroll aims to exceed $1 billion in revenue through organic and inorganic growth. web site pimsleur approach review