Apple plans to launch a new “iPad 3″ with a Retina Display this coming March, and then a second “iPad 4″ model in October — and ship them with “killer applications.”
Citing unnamed sources from within Apple’s component supply chain, DigiTimes on Friday reported that Apple is prepping both new iPad models for a 2012 launch. The first model, dubbed iPad 3, will feature a QXGA 1,536 x 2,048-pixel HD display and significantly longer battery life, and Apple reportedly has plans to drop the price of its current iPad 2 model to $399 when it launches its new tablet in March. Read on for more.
A second new iPad referred to as the iPad 4 by component suppliers will then launch in October, perhaps alongside Apple’s next-generation iPhone. BGR exclusively reported in December that a redesigned iPhone with an aluminum case will launch this coming fall. Few details surrounding the iPad 4 were provided, though the site did say it would include a 9.7-inch display along with “much upgraded hardware specifications and integrated applications.”
DigiTimes has claimed in multiple reports that Apple plans to launch two new iPads in 2012, but other sources suggest the second model is in fact an early prototype of Apple’s 2013 iPad model. Instead, Apple will reportedly launch a new iPad model in March while maintaining iPad 2 production and selling a single model of the older tablet at a lower price.
Courtesy of Fox News
TateAustin to tout TX city as state’s capital for sports. go to web site city of round rock
PR Week (US) May 24, 2004 ROUND ROCK, TX: The new convention and visitors bureau in Dell’s suburban hometown has hired TateAustin to tout it as the sports capital of Texas.
The city of Round Rock formed the bureau last month and issued a PR/advertising request for proposal.
TateAustin won the contract over 11 other firms. The finalists were Break Away (an alliance between Edelman and San Antonio’s Interlex), Dallas’ Maloney Strategic Communications, and Austin’s Tocquigny Advertising, Lyon Advertising, and About Face.
Tourist bureau director Nancy Yawn said she expects work on the dollars 298,500 results-based contract to wrap up by September, when the city’s fiscal year ends.
She anticipates an ongoing need for PR help, however.
Early work will include collateral and web development to support a brand-building campaign, Yawn said.
The Austin, TX, suburb boasts a minor-league baseball team, the Round Rock Express, which plays its games at Dell Diamond. It also hosts a plethora of youth- and adult-participation sporting events. website city of round rock
The decision to position the city as a sports mecca grew from a long-range tourism plan, Yawn explained.
Former TateAustin creative director Greg Barton will provide ad support through his company, Dandy Idea, said TateAustin VP Dave Shaw.