Livingston daily to debut Thursday.(The Livingston County Daily Press and Argus)(Brief Article)(Statistical Data Included) here livingston county news
Crain’s Detroit Business September 4, 2000 | Smith, Jennette A new daily newspaper serving Livingston County readers is poised to roll off the presses Thursday, marking a milestone for the community and for Michigan’s journalism industry.
The Livingston County Daily Press & Argus is to begin daily production by blending the resources of twice-weekly newspapers The Livingston County News and The Brighton Argus.
It’s part of the HomeTown Newspapers chain, a subsidiary of HomeTown Communications Network Inc., based in Livonia.
The decision to go daily came with population growth and commercial development in Livingston County, said Rich Perlberg, vice president and general manager of the Daily Press & Argus.
“There’s such an explosion of retail growth that it pretty much pushed the issue,” he said.
The new daily bucks the industry trend toward fewer dailies. The Editor & Publisher International Year Book for 2000 showed 1,483 daily newspapers in the United States as of February. That’s six fewer than in February 1999. Ten years ago, there were 1,611 dailies. website livingston county news
In Michigan, the newest daily appears to be the Huron Daily Tribune in Bad Axe, which began publishing on a daily basis in 1955. Michigan dailies that have closed through the years include The Ypsilanti Press and the Detroit Times. The Daily Press & Argus replaces two newspapers that date to 1843 and 1880, although ownership has changed several times.
The newspaper will begin with a paid circulation of more than 20,000. It will be an afternoon paper Monday through Friday with a weekend edition delivered Sunday morning.
Perlberg said current subscribers would receive the new daily at no extra cost for a trial period. HomeTown will do some free sample deliveries to prospective readers.
The paper will focus on local news, he said, although it will include Associated Press stories on state, national and international news and will carry comics, a TV book and other features. The full-page advertising rate is about $2,000, Perlberg said.
Livingston’s population is expected to increase from 160,000 to almost 188,000 in 2010, according to the Southeast Michigan Council of Governments. The number of households is expected to increase from 56,000 to more than 66,000.
HomeTown publishes 70 weekly and twice-weekly newspapers in Michigan, Ohio and Kentucky. The Livingston paper is the company’s first daily.
Jennette Smith: (313) 446-0414, jhsmith@crain.com Smith, Jennette
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