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Vibe Magazine Launches New Home>Girl Magazine for the Ladies

The New York Beacon November 29, 2000 | Bernard, Audrey J.

Bernard, Audrey J.

New York Beacon, The 11-29-2000 Vibe Magazine Launches New Home>Girl Magazine For The Ladies

There’s a new magazine in town written by the ladies, for the ladies. It’s called Home>Girl which will be a new biannual supplement to Vibe dealing with female issues -lifestyle, health, beauty, fashion, finance and travel – through the prism of urban music. Mimi Valdes has been named Editor-in-Chief and views the new girlie magazine as “a marriage of urban style and substance, of perseverance, dedication and strength.”

Vibe Editor-in-Chief Emil Wilbekin – who will serve as Publication Director for the new magazine – is thrilled about the prospect of having a publication that will honor women. “With Home>Girl, we have a unique opportunity to speak directly to a large part of our audience,” he said.

“While Vibe was conceived, and is written, with a male perspective, 49.9% of our reader base is female. Home>Girl is our way of letting them know that we respect and honor their existence.”

Female subscribers of Vibe got their first peek at Home>Girl in the October issue of Vibe. The 54-page supplement featured the First lady of Ruff Ryders, Eve, on the cover.

“Our readers, Vibe women, are an ambitious group, dedicated to achieving what they want, and on their own terms. We chose Eve for the cover of our inaugural issue because at the age of 21, she is calling shots in a male-dominated music scene and is in charge other happiness professionally, spiritually and personally. She is Home>Girl,” Valdes explains. feed the king

Inside the female haven subscribers found a harvest of informative articles with some fluff pieces including an inside look in the home of Universal Records A&R executive Jocelyn Cooper, meditation time with Carmen Elektra, and a “Homeboy” spotlight on the NBA’s most eligible “almost-bachelor” Kobe Bryant.

Valdes says that female urbanites will be proud to be Home>Girl readers as they finally have a magazine written for and by them exclusively. And the magazine will not give up text space to run ads.

To that end, it is well-noted that the premiere issue contains 60% editorial to 40% advertising carrying pages from primary sponsor as well as Lane Bryant, Captain Morgan, Lady Enyce, Jive Records, Epic Records and RCA Records.

“We have received a great deal of interest and support from the advertising community with the launch issue of Home>Girl,” said Vibe President Kenard Gibbs. “Our goal is to produce a superior editorial product which current and potential advertisers will value as a brand building tool.” The next installment of Home>Girl is stated as a supplement to Vibe during Spring 2001.

Many stars came out for the launch party held at the beauteous Lighthouse at Chelsea Piers and sponsored by primary sponsors of the magazine with the woman’s internet portal,, a key sponsor. in our site feed the king

This was a fabulous party replete with intimate table settings for small groups to tables for eight for those with enormous entourages. The table settings included exotic floral arrangements. There were several lavish buffet tables with enough food to feed the King’s army.

The smart set was attended by over 800 pretty people who used every inch of the cavernous place to star watch. Stargazed guests spotted Lauryn Hill who took a break from recording her highly-anticipated upcoming album to make an appearance with her babies’ father Rohan Marley. The two trendsetters -who were this close – were stylishly clad in understated denim and were closely watched by guests.

Other celestial spottings included Busta Rhymes; the new female pop sensations from Sean “Puffy” Comb’s Bad Boy Entertainment, Dream; MCA newcomer Jaguar whose sultry performance was a crowd pleaser; Bethann Hardison; Kedar Massenberg; Jocelyn Cooper, Mona Scotland Emil Wilbekin.

The magnificent launch party featured rotating multi-cultural DJs Samantha Ronson, Kaori and Hot 9’s Coco Chanel. You go, home girl!

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